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Title

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

Publication Topics

California Health Interview Survey; Barriers to/Disparities in Health Care; 2013 California Health Interview Survey (CHIS 2013); Chronic Condition Prevalence; Mental and Emotional Health

Publication Type

External Publication

Publication Date

2016-04-14T07:00:00Z

Author 1

<a onclick="OpenPopUpPage('http://healthpolicy.ucla.edu/_layouts/listform.aspx?PageType=4&ListId={7AAD61FA-4BCB-48C0-B0B7-87AFDC3673EF}&ID=1307&RootFolder=*', RefreshPage); return false;" href="http://healthpolicy.ucla.edu/_layouts/listform.aspx?PageType=4&ListId={7AAD61FA-4BCB-48C0-B0B7-87AFDC3673EF}&ID=1307&RootFolder=*">J. Scott Ashwood</a>

Author 2

<a onclick="OpenPopUpPage('http://healthpolicy.ucla.edu/_layouts/listform.aspx?PageType=4&ListId={7AAD61FA-4BCB-48C0-B0B7-87AFDC3673EF}&ID=151&RootFolder=*', RefreshPage); return false;" href="http://healthpolicy.ucla.edu/_layouts/listform.aspx?PageType=4&ListId={7AAD61FA-4BCB-48C0-B0B7-87AFDC3673EF}&ID=151&RootFolder=*">et al</a>

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Abstract

The report examines the potential impact of California Mental Health Services Authority's (CalMHSA) Stigma and Discrimination Reduction (SDR) social marketing campaign on the use of services for mental health challenges among adults in California, and it estimates benefit-cost ratios for CalMHSA’s investments. Authors used data from RAND’s 2014 California Well-Being Survey (CWBS), which is a follow-up survey of adults who participated in the 2013 California Health Interview Survey (CHIS) and who reported mild to moderate or serious psychological distress, as measured by the Kessler-6 (K-6) scale. Authors found California could benefit from CalMHSA’s investment in its SDR social marketing campaigns in multiple ways, the most important of which is that more adults will seek treatment for their behavioral health needs, which resulted in affected adults getting a job, regaining productive time, or earning higher wages.

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Report: Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

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Press Release

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California Health Interview Survey (CHIS)

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Created at 4/20/2016 1:48 PM by i:0#.f|uclachissqlmembershipprovider|celeste
Last modified at 4/20/2016 1:56 PM by i:0#.f|uclachissqlmembershipprovider|celeste