Priority Populations Initiative Evaluation

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Priority Populations Initiative Evaluation

The California Department of Public Health California Tobacco Control Program (CDPH/CTCP) launched the Priority Population Initiative (PPI) in 2018 to address lingering disparities and inequities in tobacco use among certain populations in California. The PPI focuses on five priority populations: African American/Black, Asian/Pacific Islander, Hispanic/Latino, LGBTQ, and rural populations. 

The CDPH/CTCP awarded Dr. Ying-Ying Meng and her team at the UCLA Center for Health Policy Research (CHPR) funding to conduct the statewide Priority Populations Initiative Evaluation to assess the overall effectiveness of the Priority Populations Initiative in promoting the adoption and implementation of policy and systems change, community engagements, and partnerships on policy and systems change efforts. 


This evaluation is designed to achieve several evaluation objectives to assess: 

  1. community engagement in Priority Populations Initiative projects; 
  2. the strength and adequacy of the scope of work; 
  3. facilitators and barriers; 
  4. the capacity of award recipients; 
  5. the quantity, strength, and diversity of partnerships; 
  6. tobacco-related attitudes, behaviors, and environment; and 
  7. the advantages and disadvantages of targeted population approaches compared to more general, multi-cultural approaches.
Read the fact sheet.

We Need Your Help: Participate in the Evaluation!

Are you interested in helping promote the adoption and implementation of tobacco-related policy and systems change?

UCLA CHPR is recruiting community leaders, policymakers, and members of tobacco-related coalitions across California to participate as key informants (KIs) in a series of surveys and interviews. 

The study is made up of three surveys and three 30-minute interviews (one of each per year). KIs receive a $30 gift card after each interview as a token of appreciation.

Your input is extremely valuable and will help inform our comprehensive evaluation of the Priority Populations Initiative. 


KIs should have first-hand knowledge about tobacco control efforts or experience working with priority populations in their regions. 

To be eligible for this study, you must not be a recipient of Priority Populations Initiative Regional Projects or Statewide Coordinating Centers from CDPH/CTCP. 

Your participation is voluntary, and you can stop participation at any time without penalty. 

If you are interested in participating in this evaluation, please fill out this short interest form.

For more information, please contact Judy Riviere, evaluation coordinator, at or 310-794-0446.